Citation:

Nagaraj Mandaloju, Vinod kumar Karne, Noone Srinivas, Siddhartha Varma Nadimpalli, 2023. "Enhancing Salesforce with Machine Learning: Predictive Analytics for Optimized Workflow Automation", ESP Journal of Engineering & Technology Advancements, 3(4): 73-84.

Abstract:

This study explores the integration of machine learning into Salesforce workflows to enhance automation and optimize operational efficiency. The research addresses the limitations of traditional Salesforce automation, which often falls short in managing the increasing complexity of data and workflows. The study employed a range of machine learning algorithms, including Logistic Regression, Decision Trees, Random Forests, and Gradient Boosting, applied to Salesforce data to assess their impact on task completion times, error rates, and user satisfaction. The analysis revealed that machine learning models significantly reduced task completion times, lowered error rates, and improved user satisfaction by automating routine tasks and providing predictive insights. The findings indicate that integrating machine learning into Salesforce can lead to substantial improvements in workflow efficiency and decision-making capabilities. The study concludes that while the potential benefits are considerable, further research using real-world data and a broader range of algorithms is necessary to fully validate and extend these findings.

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Keywords:

Machine Learning, Salesforce, Workflow Automation, Predictive Analytics, CRM Optimization