Citation:

Varun Chivukula, 2022. "The Impact of Real-Time App Activity Signals on Ad Effectiveness in Auction-Based Digital Ad Platforms", ESP Journal of Engineering & Technology Advancements, 2(4): 162-164.

Abstract:

Real-time app activity signals, such as user browsing behavior, product interactions, and transactional events, enable advertisers to personalize and optimize ad delivery in auction-based digital advertising platforms. By incorporating these signals into real-time bidding (RTB) algorithms, advertisers can improve key performance indicators (KPIs) such as click-through rate (CTR), conversion rate, and return on ad spend (ROAS). This paper introduces a formal framework to evaluate the impact of real-time signals, performs quantitative analysis on ad campaigns, and presents actionable insights for advertisers.

References:

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Keywords:

Real Time Bidding, Auction Based Ad Platforms, Digital Advertisin.